Plausible

# Plausible Analytics A lightweight, open-source alternative to Google Analytics that respects visitor privacy. No cookies, no personal data tracking, no cookie banners required. ## Why Plausible? Google Analytics is overkill for most site owners. Plausible gives you clear, useful insights without complexity or training. All essential metrics fit on a single page, checkable in under a minute. ### Lightweight and Fast The analytics script is 54 times smaller than Google Analytics. Every visitor downloads 135KB less JavaScript. A site with 100,000 monthly visitors saves around 4 kg of CO2 per year by switching. ### Privacy by Default Plausible doesn't process personal data or track individual users. No cookies, no persistent identifiers, no cross-site or cross-device tracking. All data is processed exclusively on EU-owned servers. Fully GDPR and CCPA compliant out of the box. ### Key Features - **Real-time dashboard** — Monitor live traffic with metrics updating every 30 seconds - **Automatic scroll depth tracking** — From 1 to 100 percent on every page, no setup needed - **AI traffic monitoring** — See which AI tools like ChatGPT, Perplexity, or Claude send you traffic - **SEO integration** — Connect Search Console to view organic performance directly in the dashboard - **Campaign tracking** — Track UTM campaigns with automatic channel grouping - **Codeless goals** — Turn any page into a goal, track file downloads, form completions, and external link clicks without code - **Conversion funnels** — Measure visitor progression through key steps - **Revenue tracking** — Attribute ecommerce revenue to traffic sources - **Built-in bot filtering** — Exclude bots and referrer spam automatically - **Google Analytics import** — Bring your historical data when you switch ### Open Source and Self-Hostable The entire codebase is open source on GitHub. Self-host on your own infrastructure or use the managed cloud service. No vendor lock-in. ## Pricing 30-day free trial, no credit card required. Traffic-based plans starting at $9/month (Starter) for up to 10K monthly pageviews. Growth plan at $14/month supports up to 3 sites and team members. Business plan at $19/month adds funnels, Looker Studio integration, and ecommerce revenue attribution. Enterprise plan available for custom needs. ## Trusted at Scale Over 17,000 paying subscribers including Hugging Face, 37signals (Basecamp), and Ghost. Tracking 260+ billion pageviews with 99.99% uptime.