About Shopify
Shopify is the world's leading all-in-one commerce platform, powering millions of businesses from first-time entrepreneurs to global enterprises
like Mattel, Glossier, and Steve Madden. It provides everything you need to start, run, and grow a business — online, in person, and across every
channel.
Key Features
- Online Store — Build a beautiful storefront with drag-and-drop themes or go fully custom with Shopify's Hydrogen headless framework
- Point of Sale — Sell in person with Shopify POS hardware and software, keeping online and in-store inventory in sync
- Multichannel Selling — Sell on social media (Instagram, Facebook, TikTok), marketplaces (Amazon, eBay), and AI chat platforms (ChatGPT, Google)
from a single dashboard
- Shop Pay — The world's highest-converting checkout, with up to 50% higher conversion than guest checkout and access to 250M+ pre-verified
shoppers
- Sidekick AI — Built-in AI assistant that spots growth opportunities, generates product descriptions, and automates tedious tasks
- Shopify Markets — Sell internationally with localized storefronts, currency conversion, duties calculation, and cross-border shipping
- Shopify Capital — Access funding up to $5M with 0% equity given up, based on your store's performance
- App Store — 21,000+ apps for specialized features like email marketing, subscriptions, reviews, and fulfillment
Developer Platform
Shopify offers robust APIs, CLI tools, full MCP support for AI-assisted development, Hydrogen (React-based headless storefront framework), and
Shopify Functions for custom backend logic. Build custom storefronts, apps, and agentic commerce experiences.
Pricing
- Basic — $39/month, best for solopreneurs starting out
- Grow — $105/month, for growing businesses
- Advanced — $399/month, for scaling operations
- Shopify Plus — starting at $2,300/month, enterprise-grade with custom checkout, automation, and dedicated support
Free trial available. Yearly subscriptions get 25% discount.
Best For
Anyone selling products online or in person — from solo makers and dropshippers to DTC brands and Fortune 500 companies looking for a scalable,
reliable commerce infrastructure.
About Store Builders
eCommerce website and online store builders